Ranieri expands European capabilities with Reflexion Publique acquisition

Ranieri has announced the acquisition of the French technology PR specialist Reflexion Publique, based in Paris.

Reflexion Publique was founded in 1999 and has developed a strong reputation for building relationships with leaders and opinion-makers across press, social media and influencer channels. Its clients include Olympus, Tile, UBTech, Blue Microphones and Libratone.

The company is led by industry veteran Franck Ambre and employs an eight-strong team of highly experienced PR and social media specialists.

Ranieri – a consumer technology and lifestyle communications agency owned by The Marketing Group – has purchased the firm as part of a broader strategy to expand its European PR, social and influencer network.

Many of its clients have requested that the agency handle Europe-wide communications campaigns on their behalf, which is why Ranieri is keen to take advantage of Reflexion's strong and well-established reputation in the consumer technology space.

Agency founder Pietro Ranieri said: "We know Reflexion well and the team has the same feel and tailored approach to the communications mix that we have here at Ranieri."

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