Ready10 to promote UK launch of urban mobility app Ubeeqo

Ready10 has been handed a new brief by the new urban mobility app Ubeeqo, which is preparing to launch its services in the UK.

The agency has been tasked with running a creative campaign that establishes Ubeeqo in the UK market by generating traditional PR coverage, as well as improving its search engine optimisation, reports Gorkana.

Ubeeqo is part-owned by car hire company Europcar and currently operates in Paris, Brussels, Berlin and Hamburg. It offers users a choice of transport options, with minicabs provided by Addison Lee, car club use from Matcha and traditional car rental from Europcar.

The app will extend to other forms of transportation in the coming year, and is seeking to maximise its exposure as the scope of its business expands.

David Fraser, managing director of Ready10, said: "With transport and mobility problems a daily feature of city life, it provides a brand like Ubeeqo with a great opportunity to cut through via creative and insightful campaigns."

Ready10 was established by Mr Fraser, Lord Sugar's former publicist, last month. The Islington-based agency serves clients such as Free Postcode Lottery, Voucherbox.co.uk and Webgears.