Looks like you’re on the UK site. Choose another location to see content specific to your location

Home Industry News Reckitt Benckiser implements hybris PCM business software

Reckitt Benckiser implements hybris PCM business software

14th September 2012

Reckitt Benckiser is implementing a new product content manager (PCM) software system from hybris across its UK operations, ahead of a planned global rollout.

The software will support the health and personal care firm's catalogue and ecommerce operations, allowing it to transfer its product data online and improve overall efficiency.

Staff from Reckitt Benckiser are working with hybris to facilitate the rollout and the firm is already planning to leverage other hybris components across the business, including the hybris B2C Commerce system.

This will ensure correct product information is in place and can be seamlessly updated when Reckitt Benckiser goes live with its various websites, thus improving customer service and brand affinity.

Andrew Wootton, head of digital solutions at Reckitt Benckiser, said: "The adoption of the hybris platform has been very positive so far and we hope that it will continue to show all its strength as we move forward with our plans."

Last month, it was announced that the company has chosen Syncapse to deliver enterprise social performance management for its Facebook, Twitter and Google+ sites.ADNFCR-8000103-ID-801449835-ADNFCR

We currently have 9 jobs available in Pharmacy industry, find your perfect one now.

Stay informed

Receive the latest industry news, Tips
and straight to your inbox.