Red Lorry Yellow Lorry hired by medical technology firm Insightec

Red Lorry Yellow Lorry has been handed a new brief by Insightec, a medical technology business headquartered in Israel.

The client has selected Red Lorry Yellow Lorry to develop an awareness campaign targeting both patients and medical professionals, with the aim of highlighting Insightec's work in creating breakthrough technologies.

Insightec is known as a world leader in magnetic resonance-guided focused ultrasound, a non-invasive therapy platform. The company's Exablate technology uses focused ultrasound waves guided by magnetic resonance imaging to safely ablate targeted tissue only without damaging the surrounding cells.

The agency was selected for this brief based on its strong track record in the technology PR sector.

Guy Walsingham, managing director at Red Lorry Yellow Lorry, said: "We're very proud to be working with a company that's at the forefront of its industry and highlighting the amazing work they're doing in treating these conditions."

Red Lorry Yellow Lorry was founded in 2003 and has delivered business-to-business and consumer-facing campaigns for a wide range of clients.