Red Lorry Yellow Lorry wins brief with adtech company Calldorado

Red Lorry Yellow Lorry has been selected as the new retained PR partner of the adtech company Calldorado following a competitive pitch.

The Denmark-based company helps Android app developers and publishers grow their products and generate additional revenue, even when their app is inactive, while assisting brands in re-engaging with passive users in a discreet way.

Red Lorry Yellow Lorry's London-based team has been tasked with leading an ongoing global communications campaign to build brand awareness among Android app developers, mobile operators and the mobile advertising community.

This work will include a global thought leadership programme to educate developers and brands on how to get maximum value out of their apps.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "App monetisation is a fast-growing talking point in discussions about the digital economy, and Calldorado's approach is changing the way the industry thinks about it."

Calldorado is hoping that this partnership will allow it to capitalise on the accelerating growth and competitiveness of the Android app market.

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