Red Lorry Yellow Lorry wins brief with data analytics firm Aquila Insight

Red Lorry Yellow Lorry has won a new contract with Aquila Insight, an Edinburgh-based data analytics specialist.

The tech PR consultancy has been tasked with helping the Aquila Insight to increase its brand awareness outside Scotland and position it as a data innovation leader in key sectors such as retail and telecoms, reports Gorkana.

Work will begin with a thought leadership-based campaign to help build brand awareness, aid recruitment and generate leads in the retail and telecoms sectors, with Red Lorry Yellow Lorry selected for the brief based on its proven industry knowledge and track record.

Aquila Insight serves high-profile clients such as Sony Mobile, RBS and Tesco Bank, helping companies to unlock the full commercial value of their customer data to predict consumer trends and improve their service offering.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "As a rapidly-growing company in an exciting space, we're thrilled they've chosen the Lorries to help take the company to the next level."

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