Red Lorry Yellow Lorry wins new brief with Sage

Red Lorry Yellow Lorry has been appointed as the new product and partner PR agency partner of the cloud business management company Sage.

The agency won the contract following a four-way competitive pitch and has been tasked with winning share of voice for Sage across key technology, business and vertical trade media.

Sage serves more than three million customers worldwide, with its solutions for accounting, financials, enterprise management, payroll, payments and banking helping businesses of all sizes manage all aspects of their operations.

Red Lorry Yellow Lorry was selected for this brief based on its specialist knowledge and creative approach to storytelling, which it was able to demonstrate during the pitching process. 

Julia Commons, director of product PR and AR at Sage, said: “Their pitch was completely on point and far ahead of anything else we saw. They understood our vision and we're really looking forward to seeing them bring it to life with our key audiences.”

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