Results PR hired by Proton Therapy UK

Results PR has been hired as the new agency partner of Proton Therapy UK, which is seeking to raise awareness of its services to British patients.

Proton Therapy UK is the local division of the Prague-based Proton Therapy Centre, which opened in December 2012 to provide proton therapy to treat cancer patients. It wishes to market itself to people in this country who might benefit from this type of treatment.

Currently, there are no proton therapy centres available in the UK, a state of affairs that will remain the case until at least 2019. As such, many British patients do not realise they could be eligible.

James Brooke, PR director of Results PR, said: "Now is a key time for Results PR to help raise the profile of Proton Therapy UK so that cancer patients across the UK know there are other treatment options they can consider."

Results PR is a payment-by-results agency and sister brand to Rooster PR. It is one of the top companies of its kind operating in the UK, charging clients for the actual amount of press coverage their work generates, rather than demanding a fixed fee on a monthly basis.