Reynolds-Mackenzie launches European healthcare network

Reynolds-Mackenzie has unveiled a new network of European partners designed to expand its healthcare offering.

According to PR Week, the London-based agency will aim to provide strategic PR programmes at both a national and European level through the network.

Director Alison Mackenzie said that the firm, which was founded in 2004, was pleased to be working alongside agencies with “in-depth healthcare expertise” in Italy, Spain, Portugal, Germany and France.

She told the publication: “Our company vision has always been to expand our offering into the European arena.

“With increasing client requests for us to work with them at this level, we felt that now was the right time to make our move into Europe.”

Reynolds-Mackenzie was highly commended in the Best Specialist Consultancy of the Year category at the PR Week Awards earlier this year.

It also won the Chartered Institute of Public Relations Healthcare Campaign of the Year award in 2008.