Road wins global comms brief with Esaote

Road has been handed a global communications brief by Esaote, one of the world's leading manufacturers of dedicated MRI and ultrasound systems.

The brief will see the agency supporting the company's product launches, research partnerships, clinical content and corporate positioning, as well as its engagement with medical audiences.

Esaote is looking to improve its corporate profile at a time when the medical imaging sector is seeing considerable growth, with its scanning technology now being utilised in a wider array of applications than ever before.

Paul Jarman, managing director of Road, said: "We look forward to building its reputation around innovation, and explaining the potential for imaging not just as an initial diagnostic tool, but also as an essential tool in medical intervention, preventative screening and longer-term monitoring."

Road has experience of working with a wide variety of healthcare sector clients, including Pfizer, GlaxoSmithKline, SCA, United Therapeutics, Elastoplast, Nivea and the NHS Musgrove Park Hospital.

Esaote's global marketing director Carlos Faustmann said Road's strong understanding of its target audiences and robust strategy was the key to this contract win.