Rooster wins brief with mobile marketing company Mobkoi

Rooster has been handed a new  UK PR brief by Mobkoi, a premium mobile marketing company.

The agency has been appointed to build brand and product awareness of Mobkoi among the UK media, including within the marketing, advertising and business trade. This will help the client to build on the strong growth it has seen since launching two years ago.

James Brooke, managing director at Rooster PR, said: "We're looking forward to giving Mobkoi the platform and the audience to showcase their innovative ultra-premium campaigns."

Mobkoi's service offering combines the use of human control with the latest mobile marketing technology. It recently signed an exclusive agreement with Upday, the news service run by Samsung Electronics and Europe's largest publishing house Axel Springer.

This creates a strong synergy with Rooster, which was handed a business-to-business media relations brief to help raise UK awareness of Upday back in April. Upday hired Rooster with plans to launch a new mobile advertising offering in mind, and the partnership with Mobkoi will aid these efforts.