Rostrum hired to promote smart money management app Yolt

Rostrum has been hired to support the launch of Yolt, a new fintech offering from the European banking group ING.

The agency has been working with ING to raise awareness of the Yolt smart money management app since May, with the product launching in June supported by PR and influencer-led coverage.

Yolt allows users to view all their accounts and credit cards through a single service, giving them a clearer insight into which brands and aspects of life they spend the most on.

Publications such as the Sun, City AM and CNBC have all provided coverage for Yolt since its introduction, while Rostrum has also been able to gain recommendations for the product from key influencers in the personal finance and consumer tech spaces.

Following its successful launch, Rostrum is working to generate consumer-focused stories on money management to further promote Yolt, including content on how much people spend on dating and the difficulties of saving to buy a property in London.

Mark Houlding, founder and chief executive officer of Rostrum, said: "Yolt is making a real impact in the London fintech scene and Rostrum can’t wait to launch more consumer campaigns for Yolt that encourage users to unthink money."

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