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Home Industry News Royal Canin introduces new Exigent range

Royal Canin introduces new Exigent range

21st January 2010

Royal Canin has unveiled its latest offering to the animal health market – the Exigent range of foods for felines.

Overall, there are three variations available in the range – Aromatic Attraction, Savour Sensation or Protein Preference – and with the firm’s new trial pack, pet owners can test each kind on their cats before committing to the purchase of a larger bag.

“Based on the latest research in palatability, they respond to each cat’s individual preference. Each product has a specific and original sensorial orientation while respecting all palatability criteria,” the product’s microsite explained.

Trial packs will be available in UK stores from early 2010 for the price of £1.99 and include six days’ worth of food.

On each pack, there is a code that enables consumers to go online and receive a 400g bag of the new product.

In October, Marks and Spencer announced that it was offering Royal Canin pet food to the lucky winners of a prize draw it launched for those buying its pet insurance policies.

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