Royal National Orthopaedic Hospital NHS Trust appoints Grayling for PR work

Grayling has been appointed by the Royal National Orthopaedic Hospital (RNOH) NHS Trust for a major new profile-raising campaign.

The media agency will be tasked with increasing awareness of the hospital's services and specialist expertise, while also offering support for a key redevelopment of the facility that will help to increase its standard of care.

It comes at a time when the trust is working to attain foundation trust status by April 2014 as it awaits a decision on the planning application for the new redevelopment, which will secure the RNOH's long-term future.

Jackie Stephen, head of corporate affairs, learning and development for RNOH, said: "We were impressed with Grayling's ability to combine significant NHS understanding with political and stakeholder planning experience and we are delighted to be working with them on this campaign."

Last November, Grayling was voted the fourth most highly-rated corporate PR agency in a survey of 870 business journalists that was carried out by industry publication PRWeek.