Ruder Finn appointed to oversee UK launch of Puressentiel

Ruder Finn has won a new contract with Puressentiel, the leading natural health and wellbeing brand in France.

The company's range of plant-based products is being introduced in the UK this month, with Ruder Finn set to provide ongoing communications support for the official launch via the national, trade and consumer press, as well as reaching out to influential bloggers.

Formed in 2005, the independent company is Europe's market leader in aromatherapy and natural healthcare. Offerings include air purification products and treatments to ease joint and muscle pain or improve respiratory wellbeing, sleep and stress.

Puressentiel products are currently sold in 50 countries worldwide, including Belgium, Luxembourg, Spain, Italy and France.

Vicky O'Connor, head of healthcare at Ruder Finn, said: "The Puressentiel range is designed to be effective and affordable, and we are delighted and excited that this iconic French brand has selected the Ruder Finn team for their launch to the UK market."

The agency has experience of working with a wide variety of healthcare clients, including global firms such as Novartis and AstraZeneca.