Rule 5 wins new brief with telecoms provider Nexbridge

Rule 5 has been handed a new brief by the telecoms service provider Nexbridge, which is preparing to roll out several key initiatives in the coming months.

The agency has been hired to provide media support for its conference call service WHYPAY?, as well as for the work it is doing via its not-for-profit fundraising platform The Wonderful Organisation, reports Gorkana.

A new focus for the Wonderful.org website will be rolled out in the next six months, while Rule 5 will also be tasked with aiding Nexbridge with a planned rebranding initiative scheduled for later this year.

The Wonderful Organisation was established by Nexbridge chairman Kieron James as a fundraising platform whose costs are covered by the company in partnership with other corporate sponsors.

Mr James said Nexbridge has shown a strong understanding of its businesses and an encouraging track record of delivering effective PR campaigns.

Rob Brown, managing partner at Rule 5, added: "Lots of people talk about disruption, but Nexbridge has plans that will have a real impact on the corporate conference call market and the charitable giving sector."

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