Salix and Co wins brief with The Brain Tumour Charity

Salix and Co has been handed a new brief by The Brain Tumour Charity to help raise awareness of brain tumour symptoms in children and young people.

The agency will help the charity promote its HeadSmart campaign, which is targeted at parents, carers, health professionals, teachers and young people. Salix and Co will leverage its networks and understanding of health and social policy to achieve this.

It is hoped that this work will help reduce the average time between first symptoms and the diagnosis of a childhood brain tumour, thus saving lives and avoiding some of the long-term disabilities experienced by survivors.

Sarah Wrixon, managing director of Salix and Co, said: "For both professional and personal reasons, we are making The Brain Tumour Charity Salix and Co's chosen charity this year and look forward to working closely with them."

Brain tumours kill more children in the UK than any other form of cancer. The HeadSmart campaign was launched in 2011 and has been credited with reducing the average time between first symptoms and diagnosis from more than nine weeks to 6.7 weeks.