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Home Industry News Seven Seas launches overhauled JointCare range

Seven Seas launches overhauled JointCare range

20th April 2011

Seven Seas has announced the launch of its updated JointCare range, which implements a number of changes to its function, formulation and branding.

The pharmacy supplier has introduced new product names and packaging designs for the selection of joint health products, which utilise a combination of glucosamine and omega-3 nutrients.

Products have been separated into the 'be', 'pro' and 'Xcel' subcategories, which are tiered in order of increasing potency to make it easier for customers to choose the appropriate supplement for their needs.

Other changes to the products include improved formulations and a new smaller capsule size, making them more comfortable to administer.

Aldona Szczerba, marketing manager for Seven Seas JointCare, said: "The range has been rejuvenated to make it more relevant to current as well as future customers who may be looking to protect their joints."

This comes after JointCare Max – which has now been rebranded JointCare XcelMax – was voted as the best joint supplement in a survey conducted among members of the Boots health club.ADNFCR-8000103-ID-800507777-ADNFCR

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