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Home Industry News Shimadzu publishes online magazine

Shimadzu publishes online magazine

12th March 2009

Shimadzu is attempting to increase its level of communication with customers overseas by publishing a corporate magazine on its website.

The PDF file, which is entitled A Collection from Nature and Shimadzu, is posted on the company’s home page and was developed via collaboration with the science journal Nature.

Original articles from the firm and the publication were combined for the 12-page, letter-size information booklet.

Topics include the mission to fly a solar plane at night, x-ray photoelectron spectroscopy and advanced measurement in support of nanotechnology.

There is also an article specifically focused on Shimadzu Europe’s progress.

Burkhard Steinert is senior manager of the group’s analytic division and commented on the outlook for 2009, given the ongoing economic slowdown and the effect this has had on various sectors.

"We believe that in spite of all the negative news, our situation is different from badly-hit industries," he explained. "We remain positive."

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