Smoking Gun wins brief with MSD Animal Health

Smoking Gun has been handed a new brief by the veterinary medicines brand MSD Animal Health in the UK.

The agency has been tasked with delivering a multichannel consumer and trade campaign, and will handle comms for the brand's companion animal portfolio comms across consumer, trade and social channels.

Campaigns such as The Big Tick Project and Pet Diabetes Month will fall under the remit of this brief, which was won by Smoking Gun following a competitive four-way pitch.

Amanda Melvin, marketing manager at MSD Animal Health, said Smoking Gun was appointed on the basis of its specialist pet sector experience, with its insights offering unique opportunities across both trade and consumer audiences.

Rick Guttridge, Smoking Gun's managing director, said: "MSD is a significant win for the business and testament to both the team's sector knowledge and modern approach to helping clients grow genuine business momentum through strategic and creative communications."

Smoking Gun has experience of working with a variety of brands in the animal health sector, including Support Adoption for Pets, Cats Protection, Crufts and the Discover Dog Show.

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