Sovereign Health Care hands PR brief to Brand8

Sovereign Health Care has appointed Brand8 to take care of its PR communications and provide support for the organisation's growth strategy and efforts to boost awareness of its charitable trust.

Following evaluation of a number of agencies, two were invited to pitch for the brief, with Brand8 selected on the back of this process.

Helen Cowling, marketing manager at Sovereign Health Care, said its "ambitious" expansion plans are centred on the acquisition of new customers.

"We needed to find a PR agency that had both the commercial acumen and experience to help us increase sales of our personal and business cash plans, whilst also raising awareness of the work of our charitable trust," she explained.

Ms Cowling added that Brand8 was chosen as a result of its "genuinely refreshing" approach to public relations and marketing activities, while the agency also demonstrated "a clear understanding" of Sovereign's business, as well as the health care and personal finance sectors.