Spark Communications wins UK brief with software company 3CX

Spark Communications has been handed a new brief by 3CX, a leading provider of unified communications software.

The London-based tech PR agency has been tasked with handling 3CX's UK communications, with the aim of improving influence and awareness for the client among a broad enterprise IT and communications audience, reports Gorkana.

Serving clients such as Pepsi, American Express, Boeing and the Massachusetts Institute of Technology, 3CX offers a broad range of unified communications tools to help facilitate flexible, mobile working.

Ana Williams, director at Spark Communications, said: "Seeing this technology come of age, and communications become truly converged with IT, is a fascinating process, and having a client at the forefront of this transformation is a very exciting opportunity."

Spark was selected for this brief based on its proven history of delivering on similar briefs, with previous clients in the enterprise communications space including 3Com, Gamma Telecom and Damovo.

The client praised the agency for the strength of its contact base and relationships, as well as its innovative ideas and knowledge of the space.

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