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Home Industry News Speed Communications wins new brief with Adpoints

Speed Communications wins new brief with Adpoints

1st April 2014

Speed Communications has been handed a new brief by Adpoints, a provider of technology solutions for the advertising industry.

The agency won the account following a competitive pitch and will be tasked with implementing a full-service PR programme for the client, which is currently seeking to expand its business beyond the UK.

Adpoints was established four years ago and incentivises consumers to view and engage with video advertisements by offering them Nectar points through a partnership with the loyalty points scheme.

The brief is to target national and marketing press to attract brands and media agencies to use the platform in the UK and abroad.

Speed's director of technology and digital John Brown said: "The UK is becoming a hot spot for innovation in the advertising technology industry and we are thrilled to be working with one of the most exciting businesses in this space."

The agency serves a wide range of clients in the technology sector, including Captify, AdaCore, Informatica, Unisys, Virgin Media Business, Toshiba and Infinera.ADNFCR-8000103-ID-801708799-ADNFCR

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