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Home Industry News Stoptober campaign to back use of e-cigarettes for first time

Stoptober campaign to back use of e-cigarettes for first time

21st September 2017

This year's Stoptober smoking cessation campaign will be the first to endorse e-cigarettes as a viable tool.

TV adverts for the government-backed campaign, which will run throughout October, will feature vaping for the first time, reflecting the fact that e-cigarettes were the most popular tool for quitting during last year's campaign.

New draft guidance from the National Institute for Health and Care Excellence (NICE) does not list e-cigarettes as a recommended means of helping people quit, but does advise that patients be told that some smokers find them helpful when they want to give up.

However, it was also noted that the evidence on the long-term benefits or risks of these products remains limited, meaning theyW still possess a capacity for harm, despite their advantages over tobacco cigarettes.

The government's deputy chief medical officer Professor Gina Radford told BBC Radio 4's Today programme that health professionals will be looking to "engage people in a discussion about how they are using them [and] encourage them to be using them only as part of a quit attempt".

University College London researchers recently found that 20 percent of attempts to quit smoking were successful in the first six months of 2017, compared with an average of 16 percent over the previous ten years.

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