Story hired to create winter health campaign for NHS 24

Story has been hired for a new winter campaign brief by NHS 24, the non-emergency helpline for Scotland, following a five-way competitive pitch.

The winter health campaign will go live at the end of this year and will highlight key messages to help the Scottish public stay healthy over the Christmas and Easter periods, reports The Drum.

Jim Kelly, deputy managing director and head of planning at Story, said: "We were very mindful not only of the need to refresh this important campaign's creative, but also of its requirement to engage some of Scotland's harder-to-reach audiences."

This is not the first time Story has worked with NHS 24, having previously assisted the service with its successful 111 number change launch. It is also providing ongoing support for a campaign called Living It Up, which promotes active, healthy lifestyles among over-50s.

Launched earlier this year, the work encompassed radio, press and partnership marketing activities, all centring on the delivery of a personalised online healthcare and wellbeing service for older Scots.