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Home Industry News Team Darwin, Grey London claim IPA Effectiveness Awards for health campaigns

Team Darwin, Grey London claim IPA Effectiveness Awards for health campaigns

3rd November 2014

Team Darwin, Grey London and FCB New Zealand have earned IPA Effectiveness Awards recognising the impact of their healthcare campaigns.

Grey London was named effectiveness company of the year thanks in part to its successful work with the British Heart Foundation, while Team Darwin won the best small budget accolade for a Pancreatic Cancer Action campaign.

Meanwhile, FCB New Zealand received the best international campaign award for its work with New Zealand's National Depression Initiative. All three agencies also earned gold awards for their campaigns.

Additionally, M&C Saatchi claimed a silver prize for its Public Health England-backed Be Clear on Cancer campaign, with Grey London also receiving a bronze award for its efforts to promote GlaxoSmithKline's Sensodyne Pronamel brand.

Lord Davies of Abersoch, the chair of the judging panel, said: "What underpins all of these winning campaigns is the clear, unquestionable return on marketing investment that they have generated."

The awards were organised by the Institute of Practitioners in Advertising, the professional body for advertising, media and marketing communications agencies in the UK.ADNFCR-8000103-ID-801758090-ADNFCR

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