Teneo Blue Rubicon wins brief with taxi app Hailo ahead of rebrand

Teneo Blue Rubicon has been handed a new brief by the taxi app Hailo, which is preparing for a rebrand following a recent merger.

The agency started working with Hailo last month and will support its lead PR and public affairs activities in the UK as the client undergoes a significant expansion in scope.

Hailo currently operates in the UK, Ireland and Spain and announced its merger with mytaxi, which offers services in Spain and six other continental European countries, in July. 

The combined organisation will support 70 million passengers and 100,000 drivers across 50 cities, and will take on the mytaxi name. Headquartered in Hamburg, the new-look company will be led by Hailo's chief executive Andrew Pinnington, with mytaxi founder Niclaus Hewes taking a role on the board.

A statement from Hailo said: "We're pleased to announce that Teneo Blue Rubicon has been appointed to lead on public affairs and PR strategy in the UK. Its first assignment will be playing a crucial role in the launch of the mytaxi brand in the UK."

Hailo previously worked with former Blue Rubicon offshoot Surname and Surname in 2012 to handle its consumer PR.

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