Teva wins OTC Marketing awards for Sudocrem and Infacol

Teva has been presented with two OTC Marketing Awards for two of its well-known consumer brands.

Presented by OTC Bulletin, the awards are designed to recognise the best of the British over-the-counter (OTC) industry, focusing on suppliers of medicines, food supplements and unlicensed healthcare products to pharmacy and grocery outlets.

Teva won the best OTC PR Campaign for its Sudocrem cream, earning praise for the Play More campaign, which promotes outdoor play by helping to regenerate nursery playgrounds. 

The firm also won the prize for best OTC social media campaign for a real-world study focusing on Infacol, a product that helps to relieve wind, infant colic and griping pain. The campaign spoke to more than 3,000 parents about the benefits of Infacol.

Additionally, Teva was highly commended in five categories, including mobile marketing and digital campaigns.

Robyn Hughes, senior director at Teva UK, said: "It makes me truly proud that we have been recognised as having the best PR campaign and best social media campaign across the whole OTC industry."

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