Text100 appoints new digital director

Text100 has announced the appointment of Lewis Webb as its new digital director, to be based at the agency's London office.

Mr Webb joins the company from Ketchum, where he was most recently employed as an associate director on the brand team, heading a social media account for the Philips consumer lifestyle business and the global PR account for Chivas Regal, reports Gorkana.

He has more than ten years of industry experience and has also worked with brands such as Microsoft, Samsung, Nintendo, Panasonic and Pfizer.

In his new role at Text100, he will be tasked with leading digital activities and growing the agency's integrated comms offering, while dealing with key clients including BlackBerry, AMD, Skype and Vodafone.

Cecile Missildine, regional director for Text100 in Europe, the Middle East and Africa, said: "He joins at an exciting time for the agency as we work with clients to develop innovative integrated comms campaigns which help brands connect with people in an inclusive and powerful way."

Text100 employs more than 500 members of staff in 45 offices around the world and is part of the publicly-listed Next15 Group.