The CommsCo selected as Genfour’s new PR partner

The CommsCo has been appointed as the retained PR and social media partner of the technology firm Genfour.

A leader in the field of robotic process automation and artificial intelligence, the British firm is seeking to improve its reach and agility, with The CommsCo to apply an integrated approach to connect with specific audiences and influencers.

Genfour supplies fully-managed digital workforces to blue-chip customers using best-in-class robotic process automation software, cognitive technologies and desktop automation.

It is seeking to drive its presence both in the UK and internationally at a time when robotics is emerging as an increasingly important industry trend.

Ilona Hitel, managing director and founder of The CommsCo, said: "Genfour is really well positioned within this space with some fantastic customers, and we look forward to working with the team to develop its brand and maximise exposure."

The agency already works with a number of leading technology brands, including McAfee, Salesforce, SysMech, Centrix Software and Xceed.