The Good Agency creates new campaign for RNIB

The Good Agency has allied with the Royal National Institute of Blind People (RNIB) on the launch of a new integrated campaign entitled I Am Here.

Debuting this week via online, print, press, outdoor, TV, radio and direct mail channels, the initiative aims to raise awareness of the importance of providing early emotional support to blind or partially-sighted people.

It calls on members of the public to sign an RNIB petition recommending that every eye clinic should provide access to a sight loss adviser by 2019. The Good Agency won a competitive pitch to develop the strategy and creative execution of the campaign.

I Am Here is being launched in response to the fact that almost half of those with vision impairments say they feel completely cut off from the people and things around them. 

Natasha Dickinson, head of marketing and communications at the RNIB, said: "This is the perfect time to launch an integrated campaign to help us reach more blind or partially-sighted people. We were delighted to work with The Good Agency to help us achieve our goals."

Other charities the agency has worked with in the past include Cancer Research UK, WaterAid, Save the Children, Mind, the RSPCA and the RSPB.