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Home Industry News The Purple Agency appoints new healthcare account director

The Purple Agency appoints new healthcare account director

24th March 2016

The Purple Agency has announced the appointment of Nicki Muir, formerly of LEC Healthcare, as a new account director within its healthcare team.

Ms Muir served as an account director at LEC Healthcare prior to her promotion to healthcare account director in October last year. She also held similar positions at Atkinson Brand Reaction and Blue Latitude before this, reports PMLiVE.

In her new role at The Purple Agency, she will take responsibility for the healthcare team's brand development, client strategy, new business and financial management, as well as leading its account executives.

The agency has expressed confidence that her combination of scientific understanding and comms expertise will make her an asset to the growing healthcare team.

Steve Shaw, managing director of The Purple Agency, said: "She not only understands the science of marketing, but also has hands-on experience of the science of healthcare."

The firm serves a wide variety of leading healthcare sector clients, including Pfizer, GlaxoSmithKline and Merck Sharp and Dohme.ADNFCR-8000103-ID-801815297-ADNFCR

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