The Romans wins pan-European PR brief with Samsung

The Romans has been handed a new European PR contract with Samsung, spanning the company's complete product range.

Work began on the ongoing consumer PR brief last week, with the agency set to work on various projects for Samsung alongside the firm's existing roster, generating news stories and amplifying its digital content.

The Romans will develop content supporting Samsung, smartphones, tablets, TVs and other home appliances, having impressed the client with its strategic approach to delivering and rolling out pan-European communications programmes.

Agency founders Misha Dhanak and Joe Sinclair said: "Samsung is a business built on creativity and continual innovation and this new brief represents an enormous milestone in our agency story."

The Romans was established by Ms Dhanak and Mr Sinclair – formerly of Citizen Relations – earlier this year, with the East London-based firm receiving backing from the ad agency Mother.

It has won accounts with brands such as BrewDog and Innocent Drinks since its January launch.