The Wern hired to help promote tech startup Trint

The Wern has been handed a new brief to promote Trint, a tech startup company based in London.

The agency has been appointed to handle UK PR support for the firm, with a brief to drive media awareness of the brand across national, business, entrepreneurial and sector specialist media.

Specifically, this work will focus on efforts to bolster the profile of Trint's chief executive officer and founder Jeff Kofman, and the company's flagship AI transcription service, which is already experiencing double-digit growth month-on-month in the US.

This service uses AI and automated speech-to-text tools to create machine-generated transcripts of recorded audio and video, with new features, a mobile app and additional enterprise solutions set to launch in the coming months.

Trint has also recently appointed Donna Opzoomer as its vice-president of marketing to further bolster its comms capabilities.

Lucy Werner, founder of The Wern, said: "The founding story of Jeff Kofman turning his hand from an Emmy award-winning journalist and war correspondent to a tech entrepreneur is extremely compelling and we can't wait to get the story out there."

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