Three commences search for new agency partner

Mobile provider Three is seeking a new agency partner and has shortlisted a number of potential partners for a planned consumer brief.

This comes after the company chose to end its existing UK consumer relationship with the independent agency Cow PR, which has been working with Three since mid-2014. The decision coincides with a wider company review and revamped marketing strategy, reports PRWeek.

Cow's founder and managing director Sian Morgan said: "We've had a blast, done some absolutely cracking work and increased Three's coverage levels by over 100 percent. We're very proud of what we achieved for the brand, but now it's time to hand over the baton."

Currently, Three uses Headland for corporate and financial PR, having hired the agency in May 2017 for an expanded brief to replace MWW.

The mobile network also recently welcomed Shadi Halliwell as its new group marketing and creative director. She joined Three in September, having spent more than two decades in the mobile industry prior to taking on a role with Harvey Nichols.

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