Threepipe appointed by care marketplace SuperCarers

Threepipe has been handed a brief to promote SuperCarers, an online marketplace for professional carers founded in 2015.

The client has appointed Threepipe to help it bolsters its number of enquiries from families by raising awareness of the service among those looking for care support for relatives, reports Gorkana.

Initially, this work will focus on specific areas of high demand within London and will involve a hyper-targeted paid search strategy, supported by Facebook ads. A separate campaign will also be run to attract carers to join the SuperCarers network.

SuperCarers founder Adam Pike said: "Threepipe's experience in delivering business growth and their ability to run such highly targeted campaigns was key to their appointment."

The agency works with a number of high-profile brands in the UK, including Sport England, Cancer Research UK, Flexiseq, Babybel, 4Music and The Laughing Cow.

It will be hosting a retail industry panel event on June 30th at the Interchange Atrium, Camden, to discuss rising trends affecting the digital marketing performance of high street brands.