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Home Industry News Tonic Life Communications announces two new hires

Tonic Life Communications announces two new hires

31st July 2014

Tonic Life Communications has announced the appointment of two new members of its senior management team in Europe.

Tracey Carey, an established UK and international brand and corporate strategist, has been appointed as the company's new head of consumer health, having previously served in the equivalent role at FleishmanHillard, reports Pharmafile.

She has worked with clients such as Procter and Gamble, Nestle, InBev and Aviva, consulting both in-house and for agencies such as Ogilvy and Salt.

Meanwhile, Tim Russell has been named as the company's digital director. He can boast ethical pharma experience, having worked for Wyeth, Roche and Eisai in the past, while he was also previously employed by digital creative agency Havas Lynx.

Neil Matheson, global chief executive of Tonic's parent company Huntsworth Health, said: "Their expertise will deepen our integrated multi-channel capability, particularly as many clients understand that patients are at the intersection of the professional and consumer worlds."

Founded in 2004, the company has been ranked as one of the top healthcare PR agencies in the industry by respected publications such as the Holmes Report and PRWeek.ADNFCR-8000103-ID-801738924-ADNFCR

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