Tonic Life wins European Connected Health Alliance brief

Tonic Life Communications has won a new brief with the European Connected Health Alliance (ECHAlliance), a not-for-profit association of organisations in the healthcare and pharmaceutical industries.

The agency was appointed without a competitive pitch and will be tasked with helping the organisation to grow and communicate its core messages, reports PRWeek.

Facilitating more than 100 gatherings each year, the ECHAlliance organises meetings and promotes best practice in the health sector, representing pharmaceutical companies, health and wellbeing businesses, governmental organisations and health insurance brands.

It works to promote the development and delivery of innovative connected health solutions, an effort that creates a need for innovative multi-stakeholder communications.

Brian O'Connor, founder of the ECHAlliance, said: "We decided now was the moment to partner with a global professional communication company and Tonic was the obvious choice."

Part of the Huntsworth Health group, Tonic Life has been recognised as an industry leader by publications such as The Holmes Report and PRWeek in the past.