Triducive hires new senior account manager

Triducive has appointed Ian Walker as a new senior account manager as it seeks to continue the recent growth it has enjoyed in the UK and Europe.

Mr Walker joins the healthcare payers-focused comms consultancy boasting significant experience of launching new brands, having played a key role in introducing the More Than brand on behalf of the RSA Group.

He also possesses an academic background and expertise as a scientific writer, which will help him develop educational support for better payer engagement in his work with Triducive.

His appointment comes at a time when decisions in the healthcare sector are increasingly being made by budget holders, making understanding of the needs of healthcare payers more important than ever.

Tim Warren, managing director of Triducive, said: "Ian's expertise will help us meet the growing demand from our clients to provide engaging and targeted communications that show real value to payers and commissioners."

This comes after Lucy Hannagan, formerly of MEND, was hired as a senior account manager by the agency earlier this year.