Twitter names new head of global agency development

Social media giant Twitter has announced the appointment of Stephanie Prager as its new head of global agency development.

Ms Prager will be responsible for managing the firm's relationship with its major marketing services holding companies, and will report to Guiherme Ribenboim, its vice-president of global client solution development, reports PRWeek.

The appointment is designed to help Twitter form stronger relationships with agency partners, allowing the social media company to do more to support their business goals and needs, while carrying out larger-scale collaborative video work.

Ms Prager said: "A lot of the partnerships we have done were grounded in the US, but this year a lot of that work will be expanded upon globally into a lot of international markets."

She has been appointed as the successor to David Roter, who has left Twitter to join The Players' Tribune in a role managing global revenue and partnerships. Prior to this promotion, she served as head of US agency development.

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