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Home Industry News Updates On the Expanding Companion Animal Health Market

Updates On the Expanding Companion Animal Health Market

31st January 2023

At Zenopa we recruit for many companion animal health roles and support companies looking to hire within this division. Companion animal health focuses on investigating the wellbeing and health of domesticated animals, including dogs, cats, and rabbits. It also involves the inhibition, identification, and treatment of various health issues. As well as progressing welfare among these animals and working towards the abolition of animal cruelty.

There are a few major themes surrounding technology within this market.

The first encompasses the creation of more advanced and accurate diagnostic tests so that veterinary professionals pinpoint medical issues and administer remedies with increased precision.

The utilisation of progressively advanced therapies, like stem cell therapy and regenerative medicine, is also popular currently. These options can have life changing benefits for animals with major health issues.

Lastly, we have seen an upward movement in the adoption of natural and alternative care methods including acupuncture, herbal remedies etc.
A few primary factors are attributed to the acceleration of this market.

In recent years there has been a noticeable change in the perception of pets, with many now treated more similarly to a child than an animal. This increased emotional attachment and humanisation has prompted the knock-on effect of owners noticing problems more frequently and spending more to ensure they are healthy.

Additionally, as the baby boomer age group gets older, we are seeing a rise in senior owners of companion animals, who are more inclined to take their animals to the vet.

The popularity of social media and widespread use of the internet has given the average person unmeasurable access to online data and advice regarding pet health, hence increasing the volume of owners keen to identify an effective and reputable source of care.

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