VPMA and SPVS launch new brand identities

The Veterinary Practice Management Association (VPMA) and the Society for Practising Veterinary Surgeons (SPVS) have introduced updated versions of their logos and branding.

Unveiled at the SPVS-VPMA Congress at the end of January, the new logos reflect the organisations' desire to embrace refreshed visual identities to reflect their status as modern and engaged groups.

The VPMA's new logo features a light blue colour scheme that carries through to its updated corporate website, which has been made easier to navigate and will host a member library of resources for managers. It has also introduced a new strapline, Managing Veterinary Excellence.

Meanwhile, the SPVS' refreshed logo also features an updated strapline – Supporting Vets, Developing Practice – to describe its ethos. Its new-look website was launched at the end of last year and runs alongside an active forum community.

Outgoing SPVS president Adi Nell said the purpose of the rebranding was to "achieve a clear and succinct explanation of who we are and what we do".

The VPMA is the professional association representing veterinary practice managers both in the UK and abroad, while the SPVS is a division of the British Veterinary Association, focusing on matters concerning vets in practice.