W wins brief with digital current account provider Loot

W has won a new contract to help the digital current account provider Loot expand its user base and raise its profile in the UK.

This brief will see W working to promote the Loot brand and expand its UK market share, with advertising targeted at millennials and students that highlights Loot as a way of helping them to manage their finances, reports Gorkana.

The work will be split between W's Brand and Enterprise divisions, the latter of which specialises in working with fast-growing, disruptive brands such as Loot.

Danni Irving, the client's head of marketing, said W was selected for this brief due to its strategic and creative PR credentials, as well as the expertise and enthusiasm it has demonstrated within the fintech and consumer finance space.

Warren Johnson, founder and chief executive officer of W, said: "The digital banking space is one of the most exciting and fast-paced sectors in the UK at the moment, so working with Loot is a great opportunity for us at W to expand our personal finance portfolio."

With over 20 years of experience within the tech PR market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current tech PR roles we have available, you can search for the latest job roles, register your details, or contact the team today.