W wins new brief with health tech company Cera

W has been handed a new brief by Cera, a health technology company that helps family members book carers for elderly relatives.

Following a launch project in November last year, Cera has selected W as its retained PR agency, tasking it with positioning the company as a leading provider of fast, reliable, transparent and safe social care among consumer audiences, reports Gorkana.

The agency will also support Cera on a number of strategic partnerships with retailers, councils, hospitals and technology companies, while improving its visibility among investor, healthcare and tech audiences.

Additionally, a thought leadership, executive profiling and media engagement programme will be designed by W to position Cera co-founders Dr Ben Maruthappu and Marek Sacha as go-to experts on social care and health technology on a global basis.

Becky Charles, head of media and corporate at W, said: "The company is growing at a phenomenal rate, and we're looking forward to being part of their journey as they rejuvenate and modernise a sector in real need of overhaul."

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