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Home Industry News Walgreen Boots Alliance launches global comms partnership with WPP

Walgreen Boots Alliance launches global comms partnership with WPP

1st February 2017

Walgreen Boots Alliance has announced a new partnership with WPP, the world's largest communications services group.

The company has selected a team of WPP agencies, dubbed Team WPP, to operate and develop multiple marketing and communications channels for its retail and wholesale businesses, as well as its health and beauty product brands.

Team WPP will offer services including traditional and digital advertising, media investment management, promotion and relationship marketing, public affairs, media relations and communications for the enterprise on a global basis.

Hub office locations for Team WBA will be created by WPP in Chicago, London and New York to support the Walgreens, Boots and Alliance Healthcare businesses. This concludes a thorough comms review process that commenced in early 2016.

Stefano Pessina, executive vice-chairman and chief executive officer at Walgreens Boots Alliance, said: "This more integrated way of working will help us to strengthen brand recognition, while unlocking potential synergies, creating increased efficiencies and helping streamline our activities globally."

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