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Home Industry News WCRS launches new campaign for health insurer Bupa

WCRS launches new campaign for health insurer Bupa

24th September 2013

WCRS has been hired by health insurance provider Bupa to launch a new advertising campaign aimed at raising awareness of its service offering.

The campaign is entitled Our Focus is Your Health and will highlight the fact that Bupa is focused solely on healthcare insurance and has no shareholders, meaning it is more accountable to its customers.

Featuring children painting pictures of their ideal healthcare company and vision of healthcare, the adverts will appear on TV, in newspapers and magazines, on billboards and online from September to November 2013.

Bupa has also worked with the media agency MEC on its latest campaign.

Matt Edwards, chief executive at WCRS said: "Many people just don't realise the range of services Bupa offers and that they can access many of them even without having insurance."

WCRS can boast experience of working with a wide variety of public and private sector clients, including BMW, Betfair, Churchill, Now TV, Unilever, Santander, Sky and HM Revenue and Customs.ADNFCR-8000103-ID-801641167-ADNFCR

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