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Home Industry News We Are Social wins global Lenovo social media contract

We Are Social wins global Lenovo social media contract

11th December 2012

We Are Social has won a major international social media brief with PC manufacturing company Lenovo following a competitive four-way pitch.

The agency has been tasked with providing strategic support to Lenovo's in-house social media team, while also helping to develop long-term strategy across a number of social networking channels.

Social content, measurement and metrics will be provided under the terms of the brief, as well as crisis management support, thus helping to strengthen Lenovo's efforts to pursue a younger and trendier audience.

The technology firm said We Are Social was chosen on the strength of its dedicated social media and conversational marketing offering.

Rod Strother, director of Lenovo's digital and social centre of excellence, said: "Their insights and strategic approach will be hugely valuable to us as we move forward with our vision for social media within Lenovo."

We Are Social was founded in June 2008 and now operates an international team comprised of more than 290 people across eight offices.ADNFCR-8000103-ID-801504405-ADNFCR

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