WE Communications selected as Capgemini’s UK comms agency

WE Communications has won a new retained UK comms brief with the consulting, technology and outsourcing services giant Capgemini.

The agency took over the account – which was formerly held by Red Consultancy – on May 1st, after winning the brief through a pitching process that commenced in January.

WE's primary focus will be storytelling, media relations and content creation for Capgemini's UK business, while it will also be working on the client's cross-year campaign with IMRG, including the publication of the IMRG Capgemini e-Retail Sales Index report and related stories each month.

This high-value brief makes Capgemini one of the largest UK clients of the Seattle-headquartered WE Communications.

Magda Bulska, Capgemini's UK PR manager, said: "WE Communications demonstrated a hunger for our business and a strong understanding of our target audience in the UK. Beyond that, we believe they are the agency that will most challenge our thinking."

Capgemini delivers tailored business, technology and digital solutions to clients across the world, employing around 9,000 staff in the UK and 190,000 employees across 40 markets worldwide.

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