Weber Shandwick wins new contract with Quintiq

Weber Shandwick has announced a new contract win with Quintiq, a growing supply chain planning and optimisation software company.

The agency has been tasked with handling European PR for Quintiq, marking the first time the software company has selected a PR firm to drive a full-scale comms programme in the region, reports Gorkana.

Weber Shandwick's London office will act as the main hub for Quintiq's European comms activity, which will run across numerous key markets, including the UK, France, Germany, Austria, Switzerland and the Netherlands.

The brief involves bolstering awareness of Quintiq's footprint via storytelling and content creation, executive profiling, key message development and media relations.

Shiri Blatt, director at Weber Shandwick London, said: "Quintiq is a hugely successful international brand who has undergone major expansion in the last few years and we're thrilled to become their trusted partner as they continue to grow."

This comes after the agency recently expanded its European capabilities through the acquisition of Prime, an award-winning creative PR agency based in Sweden.