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Home Industry News Well Hello wins health PR brief with Superdrug

Well Hello wins health PR brief with Superdrug

3rd October 2016

Well Hello has been hired to handle health PR activities by Superdrug, which is seeking to augment its health and wellness credentials, services and products.

The agency was founded earlier this year, with the Superdrug win representing its largest brief to date. Well Hello saw off competition from eight other agencies to take the retained brief, which has been managed by Cow PR since late 2013.

It will be tasked with delivering editorial and creative content across a range of business areas, from online doctor services to sexual health, intimate health, smoking cessation, and diet and fitness.

Superdrug operates more than 200 pharmacies nationwide and opened its first health and wellbeing store in 2014. A second followed in 2015, with growth plans for more dedicated stores also in the works.

Agency co-founder Lisa Taylor will lead the account with support from fellow founder Nick Woods, who will focus on strategy and creative elements. She said: "Well Hello shares a mission with Superdrug, and that is to help the nation thrive. We know that when you marry clear brand purpose with audience insight, original thinking and energy, there isn't much that can't be accomplished."

Ms Taylor left her role as managing director of Cow PR last November to found Well Hello alongside Mr Woods, the former deputy general manager for the UK at WE Communication.

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